What is your first impression when visiting a church web site?

The first thing you probably notice is the design.

The Atmosphere Of Your Church Web Site

Web site design is similar to interior decorating in that every church web site portrays a certain type of atmosphere. There are those who put a large emphasis on displaying photos of families and others who put their focus on showing simplicity. Many churches even have poorly designed web sites and show a sense of unprofessionalism.

But the biggest problem I see coming is the overdone site catering to young adults.

Young adults have left the church and have flocked to Facebook.

Myspace is littered with teenagers and preteens. Stumbleupon has thousands of web geeks. But it is Facebook who currently dominates the young adult social scene on the internet.

The Facebook Niche

The key to facebook’s success has alot to do with its original exclusive nature. In the beginning, you had to have a college email address in order to join the social network. This led to dominance among its niche of social media among young adults. The college kids became part of an exclusive club and more importantly, they didn’t have to worry about the pesky teenagers whom lurk around Myspace.

What magazine are you always drawn to open while in line at the grocery store?

It probably is the one with the most interesting pictures and intriguing headlines.

Magazine Cover Headlines Are Crucial For Cosmo

The #1 rule for news stand magazines is to supply the most intriguing headlines for their covers. There are several dozen magazine options for you to choose from and you really don’t have to grab a single one. Therefore, magazines put large amounts of time and money on the cover.

What is the purpose of the cover?  To tell you what is on the inside in an interesting and intriguing way.

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